Selling & valorization
How to write a description that sells (without lying)
A description that sells dramatizes the object's FORM — its beauty, history, particularity, emotional weight — without inventing or concealing a single FACT. You romance the presentation, never the provenance. False claims destroy reputation (your only compounding capital) and cross into fraud territory; a captivating TRUE story closes the sale and survives scrutiny.
The Method's take
The Method's law: 'Romance the form, never the facts.' Stage the object's presence with light, detail, narrative context — white gloves in a reel, the discovery story, the period it inhabited — but every verifiable claim (maker, date, condition, provenance) must withstand inspection. Sell the theater of value; anchor every fact in what you can prove or what the recognized expert certified.
The math
A false attribution or concealed defect can trigger returns, litigation, and platform bans — cost: €5,000–50,000 in legal fees and destroyed trust, versus learning the storytelling doctrine for €100. A well-told truth often closes at the same price as the exaggerated lie, without the aftermath. The Method teaches you to write descriptions that survive a buyer's due diligence and build repeat business.
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